Currently more than million citizens in the European Union are aged between 55 and 80 years, representing about 25% of the total population. This change in demographics is increasing tourism demand which opens new and emerging markets. Recessions tend to hit younger workers harder than older. Indeed, EU youth unemployment is 24%, twice as high as the adult jobless rate. Nowadays, self-employment is often seen as a way out of unemployment. Many young people embark on entrepreneurship, with varying degrees of success. DG Enterprise and Industry (DG-ENTR) in 2012-2013 built a comprehensive picture of Accessible Tourism in the European Union. This research convinced the partners that there was an enormous potential to grow the market in Accessible Tourism, giving much needed work to young people, providing new business opportunities to new and existing entrepreneurs.